Empower Your LIFE & Career Journey Today
Career Coaching for Tech Professionals Seeking Fulfillment.
Joice Liu | CTA Certified Coach
✨ I help tech professionals gain clarity, transition careers, and build meaningful work aligned with their values.
Welcome to Joice Guides Me Coaching
From Engineer to Career Coach: Turning Transitions into Purpose
“Having walked through layoffs and reinvention myself, I now help tech professionals find clarity, transition with confidence, and align their careers with what fulfills them."
Why Choose Joice as a Coach
Specialized Support for Professionals in Tech Industry
Joice is passionate about helping tech professionals create meaningful careers—whether you’re seeking clarity in your next step, growing into leadership, or redefining your path after years in the industry. With over a decade in fast-paced tech environments, she understands the pressure, uncertainty, and desire for purpose that often come with success. Her coaching helps you clarify direction, make confident transitions, and align your work with what truly fulfills you.
✨ My Superpower: Communication That Creates Clarity and Momentum
"Clients often say I help them feel deeply understood, calmly focused, and ready to take meaningful action. My coaching blends technical expertise with emotional intelligence—supporting professionals who want to grow their careers while staying authentic to who they are."
Deep Tech & Coaching Expertise
With over a decade of experience at Google and SAP, Joice brings rare insider perspective on what it truly takes to build — and rebuild — a meaningful career in tech. Having navigated two major layoffs and multiple career transitions, she returned each time with deeper clarity and a renewed mission to help others do the same.
Her journey—starting without a U.S. degree and with limited resources—shows what’s possible through resilience and purpose. From advancing at SAP, a Fortune Global 500 company, to earning her place at Google, Joice has thrived in some of the most competitive environments in tech.
Now, as a CTA Certified Coach, she blends her industry experience with evidence-based coaching methods to help tech professionals gain clarity, make confident transitions, and create meaningful work they love.
Proven Mentor Impact
As a volunteer mentor on Upnotch, Joice has already impacted 220+ lives. Her mentees often go on to mentor others, creating a ripple effect of support and empowerment.
Passion Across Disciplines
Beyond tech, Joice’s curiosity spans A.I., sustainability, health, wellness, and social impact. Her broad interests enable her to guide clients not only in their careers but also in aligning personal growth with meaningful, purpose-driven work.
🌱 CLARITY. CONFIDENCE. CHANGE.
You don’t have to stay stuck, burned out, or uncertain. Coaching gives you the tools, structure, and support to move forward with purpose.